12.10.2018 – Economic Insight advises FMCG provider on brand strategy

Following the development of our brand authenticity measure, in conjunction with leading academics at Birmingham and Oxford Universities, Economic Insight is advising a FMCG provider on its UK brand strategy.  Our work will help the client identify the brand authenticity attributes that most drive consumer behaviour.  We will then advise the client as to how it can best reposition its brand, to maximise its overall value.

08.10.2018 – ‘Fairness’ in pricing strategy design: new client commission

Economic Insight is advising a building society as to how it can more explicitly incorporate the concept of ‘fairness’ into its pricing strategy.  With ‘fairness’ moving up the regulatory and competition law agenda (see the Citizens Advice CMA Super Complaint) our Strategy Lab has developed a framework and analytical toolset that allows our clients to embed this thinking within broader commercial strategic-making.

08.10.2018 – the “Draft Pass-on Guidelines”

Economic Insight and Bryan Cave Leighton Paisner LLP provided a joint response to the European Commission’s consultation on its draft Guidelines for national courts on how to estimate the share of overcharge which was passed on to indirect purchasers and final consumers. Our response can be downloaded from the publications section of this website.