Sam Williams


Sam Williams is a Director and co-founder of Economic Insight, with over two decades of experience.  He is a leading economist, known for helping clients solve key strategic problems relating to commercial decision-making, regulation, and competition policy.

He is particularly adept at translating complex analyses into clear, straightforward messages, and gives direct advice that helps clients make informed choices.  He is a trusted advisor to major corporates, regulators, and government departments at the most senior level – and routinely provides Board-level briefings.  Sam has a track record of demonstrably delivering enhanced performance for his clients, from designing value-adding pricing strategies, through to influencing regulators and competition authorities on business-critical issues.

Sam also acts as an expert economics witness on litigation cases – notably, including during the first fast-track case at the CAT.  Lord Justice Roth has described him as “commendably clear”, and Who’s Who Legal refer to him as “impressive”.  He sits on the panel of expert regulatory advisors to the CMA, and the Bar Standard Board’s panel of external advisors.  He holds degrees in economics from Warwick and Oxford.  Sam is widely published in relation to regulation, competition, and business strategy matters.

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