Par for the course – scouting out the PGA LIV merger

21 Jul 2023

Slicing onto the second hole of our sports summer series, one of our Consultants, Natalie Luyt, has written an article on the sudden rise and fall in competition between golf tour operators.  In particular, her article discusses the dramatic entry of LIV into the golf scene; the unexpected LIV PGA merger and how it may impact consumers and other stakeholders moving forward.  With the British Open starting yesterday, it will be interesting to see how the market dynamics Natalie discusses drive play over the coming weeks.  The article can be found here.

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