Economic Insight, in partnership with Mishcon de Reya, has published a practical guide to help retail businesses navigate the CMA’s evolving consumer protection and greenwashing rules.

The Digital Markets, Competition and Consumers Act 2024 (DMCCA) gives the CMA direct consumer enforcement powers, including the ability to fine companies up to 10% of global turnover for consumer law infringements.

Compliance with the CMA’s rules requires a clear understanding of what information consumers rely on when making transactional decisions – and how that information can be presented clearly, accurately and at the right time.

Our guide focuses on the practical questions businesses should be asking now.